Between 7 and 8 out of 10 people think print is twice as trustworthy as its closest rival ‚Äď email

12/06/2014

Between 7 and 8 out of 10 people say it‚Äôs vital that marketing mail should be trustworthy, relevant to their likes and dislikes, have interesting content and be easy to respond to. And they think print is twice as trustworthy as its closest rival ‚Äď email ‚Äď as well as providing better personalisation and content than any other medium. Conversely, email is judged to be almost three times as easy to respond to.


Source: fast.MAP/UK DMA research, ‚ÄėLetterbox to inbox‚Äô, 2013